People have different approaches when it comes to managing to get their businesses off the ground. If there is anything that history teaches company owners, it is that only those who dare receive the rewards of their labors. Work on every project you take as if the life of your business depends on it. The thing about the digital photography business is that this can be the case.
Definite Objectives
Every business should have definite goals that it should measure its performance against. It is unfortunate that some business owners skip this part. The significance of having clear and established goals is that it focuses on the resources of the company. For example, knowing where you want the business positioned can be quite helpful when it comes to formulating marketing and advertising plans.
Develop a Reputation
Take note that you are only as good as the last work that you put it. This is why you should endeavor to have quality results each time you snap a picture or post an image online. Building a good reputation is the best way to sustain the business. What makes businesses different now is that there are methods that are available that were unheard of in previous generations. In making sure to get the business off the ground, there are some steps that need to be taken.
Network
The digital photography business is an industry that is fueled by the power of referrals. Widen your roster of potential clients by increasing the number of contacts that you have. Think of every acquaintance or business contact as a potential client and act accordingly. A good trick that many professionals have periodically sending updates on their companies to all the people in their contacts list in order to make the presence of their company known.
Wednesday, August 12, 2009
online photography business guide
Being in the business of photography is both rewarding and challenging. There are many players in the market who acts as stiff competition to your endeavors. To differentiate yourself from the rest, you need to have a niche that will help potential clients remember you. The best photography business guide in terms of identification of niche tells about the distinction of specialization or diversification.
If you decide to focus on for example, fashion, you need to study the technical and artistic aspects of it. Even if you decide to diversify, you need to ensure your competence in every field that you enter in order to ensure the success of your business.
As a professional photographer, you can decide to specialize in terms of subject such as fashion or portraits. You can also make a distinction based on industry such as journalism or weddings. But no matter what kind of activity is chosen, professionals usually divide their craft into two main categories. Choosing your niche depends on your interests.
Assignment
Every photography business guide takes into consideration assignment photography. This term refers to any photography that is commissioned by a client. Some of the kinds that fall under this category are those for product, portraits, and weddings. One of the advantages of doing assignment photography is that it poses less of a financial risk for the business owner because you are guaranteed payment.
Stock
Contrary to assignment photography, stock photography banks on the probability of publication. In other words, the person who takes the pictures cannot be sure that he or she will be paid. For example, photos can be used in many different ways in newspapers, brochures, calendars, and other publications. Many establishments or institutions may simply opt to buy stock photographs for convenience and lower costs.
If you decide to focus on for example, fashion, you need to study the technical and artistic aspects of it. Even if you decide to diversify, you need to ensure your competence in every field that you enter in order to ensure the success of your business.
As a professional photographer, you can decide to specialize in terms of subject such as fashion or portraits. You can also make a distinction based on industry such as journalism or weddings. But no matter what kind of activity is chosen, professionals usually divide their craft into two main categories. Choosing your niche depends on your interests.
Assignment
Every photography business guide takes into consideration assignment photography. This term refers to any photography that is commissioned by a client. Some of the kinds that fall under this category are those for product, portraits, and weddings. One of the advantages of doing assignment photography is that it poses less of a financial risk for the business owner because you are guaranteed payment.
Stock
Contrary to assignment photography, stock photography banks on the probability of publication. In other words, the person who takes the pictures cannot be sure that he or she will be paid. For example, photos can be used in many different ways in newspapers, brochures, calendars, and other publications. Many establishments or institutions may simply opt to buy stock photographs for convenience and lower costs.
online photography business for all people
Marketing is the backbone of any business, whether it is online or not. Without it, your business may go practically unnoticed and drop into the wayside. Luckily for those who are into photography, marketing their products is no longer as difficult before. There are numerous resources that can be used in order to turn the venture into a viable career, whether it is an offline or an online photography business or both.
Search Engine Marketing
Marketing through the use of search engines is one of the most popular and effective ways of letting your audience know about the services that you offer. What makes it so good is that everyone makes use of search engines. Ideally, you would want the search of people to lead directly to sites that contain your photos. Search engine marketing is actually quite specialized so it is best to get in touch with professionals who can help you with your own business.
Social Media Marketing
An online photography business can benefit from the social interactions that occur online on a daily basis. There are websites such as Twitter, Digg, and other community-based location that can be of use of your photography business. This is the perfect way of taking advantage of the opportunities other people present when it comes to marketing. Make sure that your photos are included in the forums and discussion groups in order to garner positive attention.
Paid Advertising
Pair advertising is quite similar to traditional forms of marketing. The tradeoff of fast results is that it may entail additional costs for you and your business. Some of the opportunities that are available are pay-per-click, offline ads, and traditional banners. For those who are just starting their business, this is the best option. Once the company has become more established, then it can be a good takeoff point towards other online methods of marketing.
Search Engine Marketing
Marketing through the use of search engines is one of the most popular and effective ways of letting your audience know about the services that you offer. What makes it so good is that everyone makes use of search engines. Ideally, you would want the search of people to lead directly to sites that contain your photos. Search engine marketing is actually quite specialized so it is best to get in touch with professionals who can help you with your own business.
Social Media Marketing
An online photography business can benefit from the social interactions that occur online on a daily basis. There are websites such as Twitter, Digg, and other community-based location that can be of use of your photography business. This is the perfect way of taking advantage of the opportunities other people present when it comes to marketing. Make sure that your photos are included in the forums and discussion groups in order to garner positive attention.
Paid Advertising
Pair advertising is quite similar to traditional forms of marketing. The tradeoff of fast results is that it may entail additional costs for you and your business. Some of the opportunities that are available are pay-per-click, offline ads, and traditional banners. For those who are just starting their business, this is the best option. Once the company has become more established, then it can be a good takeoff point towards other online methods of marketing.
Easy to learn Photographic Lighting
The quality of your photographic lighting can have a big effect on the quality of your photos. There are a number of setups that have become extremely common in photography, and understanding them can help you control your images more effectively. Let's take a look at some of these basic setups, including the ideal positioning of these lights and what they are best for.
Modeling Light
Photographic lighting travels in a straight line when it's not filtered or diffused, causing sharp shadows to be created. You can exaggerate the contours of objects by using this lighting dramatically. Moving the light or the object can help you control the shadows, a process called modeling. This can also be referred to as key lighting when modeling is the main purpose for your light setup.
Soft Light
When you use diffusers or filters, or bounce your light off an opaque surface, it softens, losing its directional properties. This type of photographic lighting can be used to soften shadows from direct or modeling light, and still increase the level of ambient light around the subject. Reflector boards are popular methods when working outside. This can also be called fill lighting.
Rim Light
Silhouetting a subject from behind with unfiltered light is called rim lighting. Usually, this kind of photographic lighting is positioned high, and a little outside the scene. It creates an edge light, allowing the imagination of the viewer to fill in a window or other light source outside the image. It can be used to keep subjects from merging with backgrounds, but is distracting when overdone.
Front Light
To lift the exposure level and soften harsh shadows caused by modeling light or direct sunlight, front lighting is a good choice. To decrease its obviousness, this light is usually positioned a little above the axis of the camera lens, looking at the subject from the same point of view as the lens. This light may be called a basher.
Standard Three Light Setup
In this very standard photographic setup, three lights are used. A modeling, or key light, a soft fill light that brightens shadowed areas, and a back or rim light to highlight details. To avoid lens flare, no light should be allowed to fall on the surface of the camera lens itself.
Artificial Light Only, Or Daylight Combination?
Using artificial photography lighting alone gives you complete control over the situation, but can seem cold or calculated. Adding daylight can make things a lot more complicated, but adds a natural element. However, you have to be very skilled in order to use it effectively, since artificial lighting must be matched in color to the sunlight, and the sun will continue to move throughout the shoot. Avoid using the white balance on your camera to try to compensate for differing photographic lighting colors, since this can produce unusual effects.
Modeling Light
Photographic lighting travels in a straight line when it's not filtered or diffused, causing sharp shadows to be created. You can exaggerate the contours of objects by using this lighting dramatically. Moving the light or the object can help you control the shadows, a process called modeling. This can also be referred to as key lighting when modeling is the main purpose for your light setup.
Soft Light
When you use diffusers or filters, or bounce your light off an opaque surface, it softens, losing its directional properties. This type of photographic lighting can be used to soften shadows from direct or modeling light, and still increase the level of ambient light around the subject. Reflector boards are popular methods when working outside. This can also be called fill lighting.
Rim Light
Silhouetting a subject from behind with unfiltered light is called rim lighting. Usually, this kind of photographic lighting is positioned high, and a little outside the scene. It creates an edge light, allowing the imagination of the viewer to fill in a window or other light source outside the image. It can be used to keep subjects from merging with backgrounds, but is distracting when overdone.
Front Light
To lift the exposure level and soften harsh shadows caused by modeling light or direct sunlight, front lighting is a good choice. To decrease its obviousness, this light is usually positioned a little above the axis of the camera lens, looking at the subject from the same point of view as the lens. This light may be called a basher.
Standard Three Light Setup
In this very standard photographic setup, three lights are used. A modeling, or key light, a soft fill light that brightens shadowed areas, and a back or rim light to highlight details. To avoid lens flare, no light should be allowed to fall on the surface of the camera lens itself.
Artificial Light Only, Or Daylight Combination?
Using artificial photography lighting alone gives you complete control over the situation, but can seem cold or calculated. Adding daylight can make things a lot more complicated, but adds a natural element. However, you have to be very skilled in order to use it effectively, since artificial lighting must be matched in color to the sunlight, and the sun will continue to move throughout the shoot. Avoid using the white balance on your camera to try to compensate for differing photographic lighting colors, since this can produce unusual effects.
Best camera memory card
Choosing the right digital camera can be a chore at first, but after some careful consideration with the image quality, megapixel count, and handling, you should end up being satisfied with your chosen unit. However many of the point-and-shoot cameras have one thing in common: they have very small internal memory capacities. You may fit dozens of photos if you choose the lowest resolution setting, but there might be times where you may need to have more space for taking high resolution shots of scenes that you may never get a chance to take again. Fortunately all digital cameras have a card slot that can accept different camera memory cards depending on the manufacturer and model. This way you can make the most out of your camera by getting an appropriate memory card. Here are some tips in choosing the best camera memory cards for your unit.
Getting to Know your Memory Card Type
Consult your camera's instruction manual to find out what memory cards your camera supports so that you know what to get when you purchase online or at your local store. Most cameras should come with a free memory card so you can simply take your camera with you with your memory card safely inside so you can show it to the salesperson or compare it with the images online. Still, it is good to be familiar with the type of card just in case.
Determining the Best Desired Size of your Camera Memory Card
Camera memory cards come in several different sizes ranging to the small 512 MB sizes to 8 GB and beyond. Although there could be sizes smaller than 512 MB, it is recommended not to get those as 512 MB sizes are very affordable and can store a decent amount of photos.
If you want to choose a good memory capacity without overspending or falling short of the total memory, consider your camera's maximum megapixel count and then take a good estimate on how many shots you wish to take per session. If you own or are using a 5.3 megapixel camera, each JPEG file should be around 1.5 MB each on the highest quality or 8 MB using the RAW format. That means around 680 photos can fit in a 1 GB card or 126 RAW photos. Don't forget to put videos into the equation too because they take up the most space depending on the length. Best thing to do is experiment with your current memory card and internal memory than do simple multiplication to get the best amount.
Camera memory cards are becoming more affordable as the maximum capacity goes up. Therefore it is best to get premium brands like SanDisk to ensure that your memory card lasts. After you picked your memory card, you should be all set in taking pictures without the need of clearing space often.
Getting to Know your Memory Card Type
Consult your camera's instruction manual to find out what memory cards your camera supports so that you know what to get when you purchase online or at your local store. Most cameras should come with a free memory card so you can simply take your camera with you with your memory card safely inside so you can show it to the salesperson or compare it with the images online. Still, it is good to be familiar with the type of card just in case.
Determining the Best Desired Size of your Camera Memory Card
Camera memory cards come in several different sizes ranging to the small 512 MB sizes to 8 GB and beyond. Although there could be sizes smaller than 512 MB, it is recommended not to get those as 512 MB sizes are very affordable and can store a decent amount of photos.
If you want to choose a good memory capacity without overspending or falling short of the total memory, consider your camera's maximum megapixel count and then take a good estimate on how many shots you wish to take per session. If you own or are using a 5.3 megapixel camera, each JPEG file should be around 1.5 MB each on the highest quality or 8 MB using the RAW format. That means around 680 photos can fit in a 1 GB card or 126 RAW photos. Don't forget to put videos into the equation too because they take up the most space depending on the length. Best thing to do is experiment with your current memory card and internal memory than do simple multiplication to get the best amount.
Camera memory cards are becoming more affordable as the maximum capacity goes up. Therefore it is best to get premium brands like SanDisk to ensure that your memory card lasts. After you picked your memory card, you should be all set in taking pictures without the need of clearing space often.
Anybody want michael Jackson Painting?
So you want to buy a Michael Jackson painting? You are not alone. After the shocking death of Michael Jackson his music sales have hit an all time record high. Just as popular as his music has gotten since his death so also has paintings of Michael Jackson.
I've been searching online to find a painting of him that I really liked. I wish I could buy all of the paintings I found because there are so many great paintings that I would be proud to display on my wall. Michael Jackson is my favorite star of all time. I've been listening to his music since I can remember. I grew up with posters of him on my wall.
When I heard of his death I knew there would be many people trying to profit from it all. Which I guess isn't bad because after all everybody needs money and if they have painted a great painting of him or made some other artistic tribute to him and are selling it, more power to them. I don't think Michael would mind because he loved his fans and wanted them to succeed.
I don't remember how I found the painting that I ended up buying, I think I just kept searching the net until I came across it, but when I say it I knew it was the perfect one for me. I knew I was looking for something unique. A different perspective of Michael that no one had painted before. Something simple, but unique.
I've been searching online to find a painting of him that I really liked. I wish I could buy all of the paintings I found because there are so many great paintings that I would be proud to display on my wall. Michael Jackson is my favorite star of all time. I've been listening to his music since I can remember. I grew up with posters of him on my wall.
When I heard of his death I knew there would be many people trying to profit from it all. Which I guess isn't bad because after all everybody needs money and if they have painted a great painting of him or made some other artistic tribute to him and are selling it, more power to them. I don't think Michael would mind because he loved his fans and wanted them to succeed.
I don't remember how I found the painting that I ended up buying, I think I just kept searching the net until I came across it, but when I say it I knew it was the perfect one for me. I knew I was looking for something unique. A different perspective of Michael that no one had painted before. Something simple, but unique.
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